Welsh Netball franchise the Celtic Dragons have been awarded the Fanalyse Best Technology Partner Commendation award.
In partnership with Lightmaker and TokBox, Celtic Dragons were the first ever women’s sport in the UK to pilot a live Q&A session between the netball team’s stars and their fans.
The annual Fanalyse awards recognises innovative and forward-thinking campaigns and organisations engaging with consumers. The Celtic Dragons were shortlisted alongside The Open Championship and C3i Group, Scottish Cup and Huggity, and PSV and Content Stadium.
“We’re very happy to have won this commendation award amongst the respected organisations within our category,” said Celtic Dragons Commercial and Operations Manager, Catherine Marin.
“This kind of user-friendly technology allows us to make that connection between grass roots netball and elite sport that drives what we do, and we’re very proud to be the first women’s sport in the UK to pilot this.”
Following from last year’s Fanalyse event, Welsh Netball engaged with Lightmaker and TokBox to deliver a live Q&A during the Celtic Dragons 2017 netball season.
“It has been fantastic to work with Lightmaker and TokBox on this creative project,” said Welsh Netball Chief Executive, Sarah Jones.
“Our fans are very important to us at Welsh Netball therefore we’re delighted that our exciting live Q&A which was enjoyed by so many Celtic Dragons fans has been recognised by Fanalyse.
“Our athletes are great role models to young women and girls across the country and we’re thrilled to have given so many supporters the opportunity to speak with their idols.”
Hosted by former Wales international and Celtic Dragons star Rosie Pretorius, ‘Green Army’ fans from across the country visited the Celtic Dragons website to ask current team members their burning questions. Mid-court superstar Bethan Dyke alongside tenacious defenders Leila Thomas and Stacey Peeters met countless fans online and even faced a few dares live on air.
- The Celtic Dragons netball franchise is owned and run by Welsh Netball – the National Governing Body for netball in Wales. More info: http://www.celticdragonsnetball.com/
- The Celtic Dragons are one of ten teams from across the UK which compete in the presitigious Vitality Netball Superleague. More info: http://www.netballsl.com/
- Lightmaker is a leading digital agency with 20 years’ experience in the industry. “With offices around the globe, we have worked with clients such as Chelsea FC, Wayne Rooney, RBS and BNY Melon to bring their ideas to life in the digital world. We believe in creating meaningful and long standing relationships with our clients to ensure all the digital needs are not only met, but exceeded. We don’t just build websites, we do so much more.”
- TokBox develops and operates OpenTok, the leading cloud platform for adding live video, voice and messaging to client websites and mobile apps. Tokbox believe that integrating real-time communications into products should be simple, whether you’re developing an app for one-to-one calls or for complex large-scale broadcasts.